Media Realism

Sunday, September 21, 2025

Will America’s Population Decline Soon?

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 In recent weeks, I have received requests from several Media Realism (MR) readers to address the issue of a possible imminent decline in th...
Saturday, August 30, 2025

The Resilient Consumer?

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  Those of you who are business news junkies such as I have seen and heard commentary that the American consumer is holding up very well the...
Sunday, August 17, 2025

Disney, ESPN, and The NFL

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 Earlier this month, many of us were a bit surprised to hear that ESPN announced a non-binding agreement to acquire the NFL Network includin...
Friday, July 25, 2025

HOW DOES YOU 401K BALANCE COMPARE TO OTHERS?

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  As many of you know, the Vanguard group has the largest assets under management of any US mutual fund company. Recently, they published so...
Friday, July 4, 2025

Streaming Video is Officially The New King!

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  Last month, I was away on vacation and my e-mail began filling up with people asking me to comment on Nielsen’s reporting that US househol...
Wednesday, June 4, 2025

POVERTY IN THE U.S.—PART TWO

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  Last week, we discussed how the poverty level in the United States is stubbornly high and the threats that we face going forward with our ...
Friday, May 30, 2025

POVERTY IN THE UNITED STATES

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  For many of us, life has gotten better, at least economically, in recent decades. A nagging problem remains across the world but even in t...
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About Me

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Don Cole
Don Cole has been a media analyst for 50 years. He was a media director and partner at Doner and Moroch and worked at two other agencies plus Arbitron. His focus with this blog will be to discuss the rapid changes going on in the advertising industry and especially its impact on broadcast TV, cable TV, and mid-sized and smaller ad agencies. Don is available to consult or to speak to your organization on a wide variety of topics.
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