Media Realism

Friday, July 25, 2025

HOW DOES YOU 401K BALANCE COMPARE TO OTHERS?

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  As many of you know, the Vanguard group has the largest assets under management of any US mutual fund company. Recently, they published so...
Friday, July 4, 2025

Streaming Video is Officially The New King!

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  Last month, I was away on vacation and my e-mail began filling up with people asking me to comment on Nielsen’s reporting that US househol...
Wednesday, June 4, 2025

POVERTY IN THE U.S.—PART TWO

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  Last week, we discussed how the poverty level in the United States is stubbornly high and the threats that we face going forward with our ...
Friday, May 30, 2025

POVERTY IN THE UNITED STATES

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  For many of us, life has gotten better, at least economically, in recent decades. A nagging problem remains across the world but even in t...
Tuesday, April 29, 2025

Where Are The New Entrepreneurs?

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  Over the years, repeated research studies indicate that, at one time or another, some 14% of Americans (approximately one in seven) become...
Friday, April 18, 2025

TARIFFS

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  Over the last week, I have received requests from Media Realism (MR) readers in four countries plus a few emails from friends asking me to...
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Monday, March 31, 2025

The Upside of 2025

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 Many people are on edge these days. World tensions are heightened, leadership is suspect, personal and governmental debt is soaring globall...
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About Me

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Don Cole
Don Cole has been a media analyst for 50 years. He was a media director and partner at Doner and Moroch and worked at two other agencies plus Arbitron. His focus with this blog will be to discuss the rapid changes going on in the advertising industry and especially its impact on broadcast TV, cable TV, and mid-sized and smaller ad agencies. Don is available to consult or to speak to your organization on a wide variety of topics.
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